History of the Whole Grain Campaign

I failed to expound upon, in my first entry, the beginnings of the Whole Grain Campaign, when we came up with the name, how it came to be.

Last year, in 2007, my mom and I embraced a way of eating (or a way of life, really) which excluded all white flour. We found how much better we felt, found that it was how we knew we wanted to eat for the rest of our lives, and found that at home we had so very many ways to make that happen. Whole grain choices are readily available for home consumption, no question. A quick trip through any grocery store makes that clear. Where we struggled to find whole grain choices was during family trips out to eat. After the n-th time out of having no choice but grilled chicken salads, hold the crutons, at any given establishment (without performing surgery on our meal to remove the offensive white stuff) we started asking ourselves "Why isn't someone asking restaurants to offer whole grains?".

The longer we talked, the more I started asking myself more specifically, "Why not me?" So in that thought process, in October of 2007, the Whole Grain Campaign was born. That's when I first wrote it out on paper; when I first believed it to be an entity all its own, one worth developing and seeing through to an end that gives us healthy choices wherever we are, not just at home.